This has to be one of the most exciting developments I've seen in the Web 2.0 world. I've only just added it to this blog, and haven't thought through all the implications and possibilities, but there's no doubt that, with imagination, this tool can be the basis for some very exciting sites indeed. What's it about? Adding media to websites. OK - no big deal. But whilst writing this post, I have added NO media elements at all. Everything you see on this page (and whilst I'm writing it, I have no idea what I may want to add) I added AFTERWARDS by visiting the published blog page and interacting with Apta. Maybe I'll find an interesting video about how to use Twitter. Or maybe something relating to the Pulse Smartpen. Or perhaps some music. Mozart? Beyonce? Or perhaps some pictures of my hometown, Oxford. I think you get the picture. Take a look, and start your imagination whirling. Apture Alex