What is your agenda?
As an internet marketer it is most important to have a firm agenda, and to be always aware of what it is.
But an agenda for one time-frame is not enough. We need….
- An agenda for today.
- An agenda for this week.
- An agenda for this month.
- An agenda for this quarter.
- An agenda for this year.
- An agenda for five years.
Obviously, this is true for any endeavour, but in the internet marketing world, it is more important that in almost any other environment.
There are various reasons for this, but the most powerful reason is that, in the internet marketing world, there are thieves about! These thieves are not out to steal your money – although getting some of your money is part of their plan. No – these thieves are out to steal your agenda!
Usually they try to steal your short-term agendas.
But don't think that they want them. Obsolutely not! In fact, quite the reverse. They want to give you an agenda! But whilst you have your own, they can't do that. So they go about stealing it, and replacing it with the one they give you.
And that is how they make their money – because once you are following their agenda, they can sell you their systems that help fulfil those agendas.
Don't get me wrong. It could well be that that is exactly what you need at that time.
But also, quite possibly, it is exactly what you don't need.
That is why you need to have a crystal clear agenda at all times – so you can tell the difference!
The nature of your agenda changes depending on where you are in your internet marketing journey, but whether you are just investigating, creating a business or operating a business – you MUST know your agendas. Certainly for the short and medium term.
In my opinion, this is one of the most important things for internet marketers to get right – which is why I'm making it the subject of the next Group Session for my low-cost Internet Professionals Mentoring Program (2.00pm Eastern on 31st December 2009).
I'll be talking about how people try to steal your agenda, how to defend yourself against it, what sort of agenda you should have (depending on the stage of your business development)… and more.
Here's the top level of a MindMap I created for the basis of the presentation:
If think you'd like to attend the session, there's still time. Find out more about the Mentoring Program by filling in the form below. If you decide to join, I'll send you an invitation to the session.