Do you see something very odd about the Internet Marketing world?

Silly question! There are lots of things odd about it!

What I mean is this: do you see a huge paradox right at the center?

I do, and it's this.

99% of the guidance and advice about "how to succeed at internet marketing" covers topics such as "finding a niche", "generating traffic", "affiliate marketing" etc. etc. Just look at the topics in my IM Index Mind Map for a complete list!

But what are really the biggest barriers to success in Internet Marketing? If you look at those who are successful and those who aren't, what differentiates them?

... It's not whether or not they know how to find a good niche.

... It's not whether or not they know how to generate traffic.

... It's not whether or not they know how to do affiliate marketing.

Of course, all those things (and many more) are important: they are necessary for success but they are not the differentiators.

In my view, the differences between those who are really successful and those who are not are in areas such as:

  • Business purpose

  • Business strategy

  • Business tactics

  • Business operations

  • Business processes

  • Planning

  • Networking

  • Organization

  • Mindset

  • Taking responsibility

And the paradox that I see is that there is precious little information or guidance about THESE topics in the Internet Marketing world.

Which is kinda frustrating, don't you think?

And a bit of a glaring opportunity for someone like me, with a strong consulting background and much experience in exactly those areas.

I'd realised this a long time ago, but never followed through.

However, recently I've been chatting to too many colleagues who I have a great deal of respect for, but who I see are going down completely inappropriate paths, or are stuck in a rut, or who are too unfocussed etc.

It's frustrating because, just a little coaching or a touch of mentoring could make a massive difference.

So - I'm biting the bullet and setting up a low-cost IM Mentoring program where the focus will be on those topics.

This isn't going to be a fixed program where everybody goes through the same steps. That's fine for training purposes, but this is not that. Everyone will be starting from a different position, and travelling a different route.

My job will be to provide information and guidance to help you:

  • Know where you are starting from

  • Know where you want to be

  • Decide on a path to get there that is right for YOU

  • Come up with options for how you might travel down it

  • Figure out the resources you need to follow it

  • Ensure you stay on that path

  • Travel down it in the most effective and efficient manner

To keep the costs as low as possible, most interactions will be in groups, but I will provide some level of one-to-one advice as well.

The first ten people will get a special price, just to get the ball rolling, and the first sign-ups have started already!

The next group session is on the 31st December - so don't be tardy if you want to join in!

If you want to learn more, please contact me via this form

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Alex.