I logged in to my link/click tracking system the other day and discovered that another new feature has just been added.
And that has inspired me to talk about this earlier than I'd planned.
This is a tool which has been working for me for almost 4 years. If you know about it, it's likely you also use it, because there has been almost zero promotion of it by anyone for about three years.
It is GoTryThis, from John Reel.
There's not much of a sales page there – but don't let the lack of hype fool you. If there's a product that justifies hype, it's this one!
GoTryThis was launched in 2006 with a massive promotion, especially for the more expensive "Black Hat" version that did clever (but slightly naughty) things.
It was such a huge launch that John was not prepared for the impact and the whole thing nearly knocked him out!
After some time, John started talking about GoTryThis-2 – and how great it would be… but the promises of the launch were never fulfilled, and the date kept slipping and slipping. After a while I seriously considered switching tool because for such a critical piece of my business, I needed a system that was being enhanced and properly supported (not that I ever needed any support or had any problems – but still…).
Eventually, my patience paid off and GTT-2 was launched, but only as an alpha version. Then quite some time later, as a beta version. That was months ago – perhaps a year ago (I can't quite recall). And STILL John does not have a fixed date for the official launch: the product is still in beta.
Think about it: this sort of software manages the pathways between your customers and your websites, so it is critically important that it works smoothly and correctly.
So I'm very happy that John is not rushing into anything: unlike far too many marketers, he is putting 95% of his effort into the product and (for now) 5% into the marketing, rather than the other way round.
I've watched as he has:
- Adjusted his business model twice,
- Handled the horrendous task of migrating everyone from GTT-1 to GTT-2 without losing any historical data (he's helped me out with this and I can attest to his professionalism),
- Pioneered new auto-installation technology that can handle all sorts of standard and non-standard hosting accounts (if you understand about hosting accounts, you'll be impressed by that)- and
- Developed a backend server that talks to and coordinates with the software that gets installed on your all your domains,
He's had to do all that just to get to the point where he can start enhancing the product functionality in his new business and technical environment. Impressive thought that is, though, it doesn't do anything to enhance his customers' business.
But he's underway on that as well.
Over the last month or two he's added some cool new features (including a link shortener that mirrors your cloaked links) and he's in the process of adding a "scarecity" link which redirects to a different destination after X clicks or Y period of time.
That is so neat, I'll be using it soon for sure!
For me, the two scripts that form the mainstay of my business are Delavo and GoTryThis. Although there are tools which you might consider as alternatives to Delavo (but not as good in my opinion), I don't know of any tool that stands comparison with GoTryThis-2 in its new incarnation.
I like this so much, I asked John to present it at a future Internet Professionals Webinars event. He has agreed – but only after he gets some more functionality in!
However, I can't wait till then to promote it to you, because I don't want him to run out of half-price subscriptions!
He has 19 slots left for this month (down from 50) at the time of writing, so GoTryThis right away! I know you won't be disappointed.
Oh – and I nearly forgot the whole point (and why using one of the hundreds of free link shortening services is NOT the answer)
Firstly – you can cloak links based on YOUR domain (see the above for an example), and
Secondly – you can use ANY domain that you own, and manage everything from one control panel.
There are stacks of other cool and clever features as well – but THAT is nub of the whole thing.