Archive for the ‘ Social Networking ’ Category

If you’ve ever wondered exactly what it takes to put together a non-trivial Internet business – here’s a rare opportunity to see up-close how it’s done. This is a chance to fully understand what is really involved – the challenges and issues and setbacks – as opposed to the story you’re normally told about how easy everything is.

I am in the process of setting up Twitter Professionals, which will provide a range of Twitter related products and services and memberships. This is not a single-product website, but a family of products and services and multiple related websites. (That’s why it’s a ‘non-trivial’ business.)

Recently, it has become obvious to me that the model I am creating is one that I will certainly want to replicate for future online business ventures: it has taken – and is still taking – a lot of effort to define and set up the required infrastructure, and I fully plan on re-using all that effort, as well as refining the process.

And then it occurred to me that others could benefit from seeing not only the end result, but more importantly, the process I am following to get there.

And so I got the idea of forming a Club where I would share all my learning with the members.

As a member, this is what you will get:

  • Invitations to attend weekly webcasts covering a variety of topics (see below)
  • Q&A sessions after the webcasts
  • The ability to download recordings of past webcasts and Q&A sessions
  • Access to a private forum where you can ask further questions and have discussions with each other
  • Access to whatever materials could be of value, such as planning templates and examples of request for bids
  • Access to my “Online Internet Marketing k-Map”.

    Some while ago I started storing my useful links and learnings about Internet Marketing in a sharable Mind Map format (like my Twitter Resources k-Map I’ve toyed with making this available to others online for a fee, but it’s a long way from being complete enough. However, I’ll give you access anyway as part of the Club membership.


  • If you are still a member when the first information product is launched – the Twitter Tools Report – you will get that for free.
  • If you are still a member when the second information product is launched – the Twitter Master System – you will get that at 50% discount
  • Access to the script as a beta user (I don’t want to say more about this yet.)

The topics I cover in the seminars will be based on the following
activities that I have done/am doing/plan to do

  • Defining and creating a number of information products using Mind Maps, PDFs and Spreadsheets
  • Identifying the need for Twitter related services
  • Getting a script written for that service:
  • Specifying the requirements for a script,
  • Finding developers
  • Working with them
  • Testing the script
  • Integrating it
  • Creating a suitable infrastructure and integrating all the components
    which include
  • Choosing suitable domain names for multiple sites
  • Setting up and configuring one of the most advanced e-commerce platforms (Delavo)
  • Using one of the most advanced content management sites (Drupal)
  • Installing and configuring a WordPress blog
  • Setting up and using a number of Twitter Accounts
  • Researching and identifying an advanced auto-responder with the required facilities
  • Defining an inter-linked network of auto-responder sequences
  • Getting graphics created
  • Defining the needs for graphics across all the products
  • Identifying a graphic designer
  • Choosing a suitable "tone" and "style"
  • Providing the right degree of "control"

  • Defining and putting into practice a plan for traffic generation
  • Defining and putting into practice a plan for finding affiliates
  • Working out how to handle metrics and measurement
  • Creating ways to record how all the components of the business relate
    to each other
  • Recording the business requirements, plans and schedules
  • Using online collaboration systems for working with outsourcers and
    other collaborators
  • Finding resources to help run the business
  • The bigger picture: defining how the Twitter Professionals business fits
    into my overall online business strategy
  • …. and probably others…

Let me clear about what this is NOT and what you will NOT be getting:

  • This will not be a comprehensive blueprint with detailed instructions that you can simply copy and paste. However if you are a reasonably experienced Internet marketer, and you wanted to create a similar business model, this will save you a great deal of time.
  • This will not be a properly planned course with a published timetable of topics. This will be much more fluid, and the topics I cover will be influenced by the voice of the members.
  • You will not learn everything there is about Internet Marketing. I will only be talking about what is related to creating and setting up this business.
  • This will not be suitable for Internet Marketing beginners; the business model being discussed is not one I would recommend for the beginner. However, getting the infrastructure right is key to any business, and the ideas here will help new people understand the foundations they will need to put in place for the longer term.

At this point I can’t predict for how long the club will exist. My current intention would be to keep it going until I run out of interesting things to talk about. Of course you’d be able to cancel whenever you felt you had learnt enough.

To begin with I’m going to limit membership of this club to 50 people, and the charge will be $47 per month. If you are unhappy after the first two webcasts, you can leave the Club and receive a full refund.

Finally, not everyone will be allowed to join.

For reasons of commercial sensitivity, and to ensure that people without a suitable background are not wasting their money. I wish to vet everyone who wishes to join.

So, if you are interested, please contact me via my helpdesk (select Behind The Scenes Business Club for the department) and tell me the following:

  • A little about yourself (unless I already know you)
  • How sure you are that you wish to join to the club
  • Your email address
  • Your Twitter ID

I will respond within 48 hours and if appropriate, I’ll let you know the planned start date and give you instructions for joining.

Please remember that I am limiting membership (for now) to the first 50 who qualify. Confirming your commitment now reserves your spot.

Also, unless I get 20 committed members, I will not go ahead. Fewer than that will not warrant the distraction from me actually putting the business together!

I hope this interests you and that I’ll be able to welcome you to the club shortly.

Kind regards

Alex Goodall

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The following is an extract from my forthcoming Twitter Professionals System – a comprehensive guide to setting up and running Twitter accounts professionally. The system covers all the techniques currently doing the rounds about “building a massive following”, but that is put into context as just one element of a bigger strategy.

If you would like to be informed when the Twitter Professionals System becomes available – and get it at an early-bird discount – please leave your details here. You can be assured I won’t abuse your inbox with pointless promotions.

This article is one of the sub-topics in the Conversations topic within the Learning section. (There are also Reference and Step-By-Step sections.)

“How To Be A Great Twitter Conversationalist”

Having explained all the reasons why conversations on Twitter are crucial, the question now is – how can you be a great conversationalist on Twitter?

The key, I believe, is adopting the right frame of mind. Relating the Twitter world to the face-to-face world – where we are more familiar with conversations – is a good starting point.

Conversations on Twitter are surprisingly similar to certain types of face-to-face conversations. Of course, you cannot compare them to long conversations over a coffee or at a dinner party, but they are very similar to the short exchanges you have when you bump into someone in the street but have no time to stop and chat.

You have, perhaps, 2 or 3 exchanges, and then part company and go about your business.

Perhaps a better analogy though, is a big, noisy party where very few people initially know each other. It is too noisy to sustain a long involved conversation, but not so noisy that you cannot overhear what people are saying around you.

Also, it is a bit of an odd party because everyone is chattering away to everyone, and to no-one in particular. But because it IS a party, everyone agrees that it is perfectly OK to strike up a conversation with complete strangers.

Every now and then, in all the conversations you overhear, someone says something that resonates with you, and it triggers a short one-to-one exchange – which other people can hear.

Over time, you get to know a few of the people at the party and learn something about them. Conversations you have with those people then become a bit more directed, and you build on what you already have learned about each other.

If you imagine Twitter like that, then the normal principles of good conversation apply as much to Twitter as to the face-to-face conversations.

Here are some of those principles:

Encourage people to talk about themselves: ask about THEM:

“Where are you based?”

Look for commonality between you and the person you are talking with and emphasise that

“You like books on philosophy, I see. Me too! What’s your favourite?”

Take a stance – express an opinion. Black/White is much more interesting than Grey

“Twitter’s gonna find it really hard to monetize their business. Should have sold to Google”

Be controversial (but try not to alienate too many of your followers)

“I disagree. People shouldn’t whinge about auto-DMs”

Be humourous. Don’t be afraid to poke gentle fun at people (sensitively!)

“Hmm. I sea yu have speling issuze. Want lessens frum me?”

Ask questions – open-ended/leading/specific

“Do you tweet more from your mobile or your computer?”

If you know about their family, ask about them

“How did your daughter’s exam go?”

The bottom line is – it’s a party! Have fun!

Alex Goodall

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I am creating a guide about Twitter and how to use it effectively.

One of the sections is going to be about different strategies that people are using on Twitter. I want to include this along with examples of each strategy.

Here is what I have so far in terms of strategies:

People are using Twitter….

To tell their friends and family and the world what they are doing and thinking

To promote
– their company
– their brand
– their cause
– their charity
– other people’s products as affiliates
– their blog

As a means of expressing themselves

As a fan club

As a news channel

To provide an automated information service

I’m sure I’ve missed quite a few strategies. Please let me know of any you can think of, along with examples of their use. Perhaps you are using Twitter in a particularly novel way. If so do let me know.

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Did you know that Twitter is one of the fastest-growing social media site this year?

As a result, there have been many new sites and resources springing up to add additional services on top of the rather basic functionality of the main site. In fact, there are so many sites already around Twitter that it’s hard to get a big picture of it all.

So – I’m working to fix that!

If you’ve been following me on Twitter, you’ll know that I’ve been putting together a list of Twitter Resources and Sites.

Well, not actually a “list”, because it’s a Mind Map.

Better still, not a Mind Map that you download – but one that you can access via the web. Which means I’ll be able to update it, and the updates will be available to everyone instantly.

It’s not as simple as it may sound, because it’s a lot more than a simple alphabetical listing. Anyone who knows my product – the IM Index Mind Map – will understand that that’s not how I work ;).

Anyway, I’m getting close to completing it, but now I realise that it would be many times more useful if people are able to comment on the resources: I realised this when someone following me on Twitter (uk_twit) made a very useful comment about one of the sites I included.

Now, I’m debating: release it without the ability for people to leave comments and add it later, or wait?

I think I’ll release and add the Commenting functionality later…. (I don’t think I can let people update the map itself, but I figure I can still include some commenting ability in another way.)

BTW – why not follow me on Twitter?


Alex Goodall

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